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2026 Supplement Trends

ARTICLE BY | Julie Hoerth
Hands holding bowl of supplements

What’s hot in supplements for 2026? Discover the top trends!

1. Plant-Based Options Grow
With increasing awareness around dietary restrictions, food sensitivities, and ethical lifestyle choices, consumer interest in plant-based and vegan formulas will continue to grow. This trend makes wellness accessible to anyone, no matter their dietary needs. The best part is you don’t have to compromise on quality to go plant-based. The Terry Naturally® line has you covered! Whether you’re fully plant-based or just vegan-curious, these supplements are designed to deliver high-quality nutrients without any animal-derived ingredients. 

Greek Mountain Tea with Bacopa packaging2. Back to Brain Basics
The pace of modern life is showing no signs of slowing down, making it easy to see why brain health supplements are one of the top wellness trends of 2026. More people are looking for safe and effective ways to stay focused and sharp throughout the day. Enter bacopa, an ancient herb making a modern comeback for its ability to support concentration, memory, and overall cognitive function. Even better, when bacopa is paired with clinically studied GMT23™ Greek mountain tea, it’s been shown to support accuracy and attention to detail while also maintaining a positive mood and mindset.*

Another important brain-supporting antioxidant to have on your radar is glutathione—popular for its ability to support the functionality of nerve and brain cells.* Learn more about a powerful and proven active form of glutathione here. 

3. Women Want Wellness that Works
Today’s women are more in tune with their bodies than ever before. Instead of quietly “powering through,” they’re finding targeted solutions that support their unique health needs, which means they’re not just reaching for multivitamins. From perimenopause and menopause support to supplements for hormonal balance, urinary health, and thyroid function, women are looking for solutions backed by science to help them feel their best.†† Also continuing to shine are beauty-from-within and healthy aging formulas—because feeling healthy and looking good are always on trend. For a lineup of targeted women’s health products you can trust, click here.* 

PEA Healthy Inflammation Response packaging4. Social Media Pumps Up Sports Nutrition
Calling all athletes, fitness lovers, and weekend warriors! If it feels impossible to scroll through your feed without being pitched a hydration formula or protein shake, you’re not imagining it. The sports nutrition space is booming and influencers are taking the category to new heights as people of all ages look for the right supplements to support athletic performance and recovery. From energy and pain relief to joint support, there’s something for every fitness goal. Once again, the demand in this category is particularly high for plant-based and vegan options. Fitting into the sports nutrition trend is PEA Healthy Inflammation Response, known to support muscle recovery, pain relief, mobility, and more!*† 

5. Capsules and Powders are the Comeback Kids
It’s been predicted that in 2026, how people take supplements is going to matter just as much as what they’re taking. Capsules and powders are making a comeback, while “candy-like” gummies are losing some of their luster. Savvy supplement users are catching on that effective delivery beats a fun flavor, and science-backed delivery systems will take center stage as consumers wise up to what actually works. Speaking of smart delivery systems, GammaSorb® from Terry Naturally has been shown to increase the absorption of certain hard-to-absorb dietary ingredients to support your overall health.*‡ Learn more here! 

Propolis and Andrographis EP80 Extra Strength packaging6. Immune Support Remains Evergreen 
Building up your natural defenses to feel your best every day is a health goal that never goes out of style. And alongside  essentials like vitamins D3, C, and zinc, two botanicals are stepping into the spotlight for 2026. Propolis Extract EP300™ delivers a unique profile of compounds that support immune function and everyday wellness for the whole family. Andrographis EP80™ Extra Strength provides a powerful 80 mg of andrographolides to support immune function, making it a trusted botanical for comprehensive wellness support.* 

†Occasional muscle pain or inflammation due to exercise or overuse. ††Supports healthy levels already within normal limits. ‡GammaSorb has been shown to increase the absorption of certain hard to adsorb (fat soluble) dietary ingredients. ^Occasional stress. *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
About | Julie Hoerth
Julie has been a writer, researcher, and author in the Natural Health industry for nearly 15 years. A wife and mom to three young daughters, Julie is infinitely interested in studying the science behind how botanicals and nutrients can support and improve the health of her loved ones, and all who read her work.