Supplement Education

What are curcuminoids and why do they matter more than turmeric itself?

Dan Stearnshealth and medical writer
5 min read
3 Curcuminoids in turmeric — curcumin, bisdemethoxycurcumin, and demethoxycurcumin
2-5% How little of turmeric root is actually curcuminoids — the compounds doing the work
8 hours How long BCM-95® keeps measurable curcumin levels in the bloodstream
Summary

Turmeric, curcumin, and curcuminoids — these terms get used interchangeably, but they mean very different things. This guide unpacks the difference: turmeric the root, curcuminoids the three active compounds inside, and curcumin the most-studied of them. You'll learn why standard turmeric supplements often underdeliver, how BCM-95® solves the absorption problem with turmeric essential oil instead of piperine, and why CuraMed® delivers a full curcuminoid spectrum in every dose.*

Turmeric roots, powder, essential oil vial, and CuraMed softgels displayed on a cream backdrop.

Turmeric is one of the most researched botanical ingredients in the world—but turmeric as a spice contains only about 2–5% of the compounds responsible for its health benefits. Those compounds are called curcuminoids, and understanding the difference between turmeric, curcumin, and curcuminoids is the single most important thing you can do before buying a turmeric supplement. Some products on the market undersell, misrepresent, or under-deliver on curcuminoids—and without a full spectrum of them at meaningful doses, the research-based benefits of turmeric simply don't translate to your body.

Turmeric, Curcumin, and Curcuminoids: understanding the difference

These three terms are often used interchangeably in supplement marketing, but they describe different things.

Turmeric is the whole root (Curcuma longa), the golden spice used in cooking and traditional medicine. It contains hundreds of compounds—essential oils, polysaccharides, minerals, and more—but its active component is the curcuminoids, which represent only a small percentage of the whole root.

Curcuminoids are a group of three bioactive polyphenol compounds concentrated in turmeric: curcumin, bisdemethoxycurcumin, and demethoxycurcumin. Each contributes distinct biological activity. Together, they are the heavy lifters behind turmeric's well-documented ability to support healthy inflammation response, provide antioxidant protection, support brain health, and maintain joint and muscle comfort.*†^

Curcumin is the most abundant and most studied of the three curcuminoids—which is why it often serves as the benchmark for product standardization. But a full-spectrum curcuminoid complex provides the synergistic action of all three compounds, which research indicates is more beneficial than isolated curcumin alone.

†Occasional inflammation due to exercise or overuse. ^Protection from oxidative stress and damage. 

95%

Curcuminoid complex in BCM-95® — a concentrated, bioavailable, full-spectrum extract

500

mg — Of curcuminoids in every CuraMed® 750 mg softgel

Pure

No piperine — BCM-95® boosts absorption without black pepper extract — better for those on medications

8h

3 hrs vs 8 — Piperine-enhanced curcumin clears in 3 hours; BCM-95® stays measurable for up to 8

Macro close-up of a freshly cut turmeric root with golden oil drops on the cut surface.

Why most turmeric supplements don't deliver what you expect

A product labeled "turmeric supplement" or "turmeric powder" may contain very little of the curcuminoids that drive health benefits. Turmeric root powder—even high-quality cooking turmeric—is typically only 2–5% curcuminoids. Without explicit standardization to curcuminoids, a turmeric capsule could be largely inactive from a therapeutic standpoint.

But even standardized curcumin extracts face a second, equally important challenge: poor bioavailability. Curcumin is naturally fat-soluble, and its poor absorption is well known. Studies have documented that much of a dose of standard curcumin never reaches meaningful blood plasma concentrations. This is why high doses of generic curcumin supplements are often recommended—as a compensatory measure for poor absorption rather than because high doses are inherently more effective.

How BCM-95® solves the bioavailability problem

BCM-95® curcumin  is a patented curcumin extract that addresses the absorption problem through a specific and elegant solution: it blends the curcuminoids with turmeric essential oil. This is not an added synthetic compound or a foreign absorption enhancer—it is turmeric's own oil, restored to the extract to replicate a more complete form of the plant's active compounds.

A human crossover clinical study published in a peer-reviewed journal demonstrated that BCM-95® boosted curcumin absorption significantly over a standard curcumin extract. Critically, BCM-95® achieves this without piperine (black pepper extract), which is used in many formulas. Piperine works by inhibiting liver enzymes, which can inadvertently affect the metabolism of certain drugs, so care must be taken when using with many prescription medications. Additionally, after the initial boost from piperine, curcumin levels quickly drop and are barely detectible in as little as three hours after intake, while curcumin with turmeric essential oil is still going strong for at least eight hours.

Beyond bioavailability, ar-turmerone has documented biological activity of its own—supporting healthy neurological function and antioxidant defense—meaning BCM-95® delivers more than improved absorption of curcumin alone.*

How BCM-95® delivers real curcuminoid benefits*
01
Curcuminoids are the active compounds

Turmeric root is mostly fiber, starch, and oils — only 2-5% of it is curcuminoids. The three curcuminoids (curcumin, bisdemethoxycurcumin, demethoxycurcumin) are the compounds behind turmeric's well-documented health support.*†^

02
Standard curcumin doesn't absorb well

Even concentrated curcumin is fat-soluble and poorly absorbed — most of a standard dose never reaches the bloodstream. That's why generic turmeric capsules often need very large doses just to compensate.

03
BCM-95® restores turmeric's own oil*

BCM-95® blends curcuminoids with turmeric essential oil (containing ar-turmerone) — turmeric's own natural absorption helper. Result: significantly enhanced absorption, no piperine, and measurable levels in the blood for up to 8 hours.*

CuraMed®: the full-spectrum curcuminoid standard

Terry Naturally's CuraMed® family is built on BCM-95® curcumin and is specifically standardized to deliver a full spectrum of curcuminoids—curcumin, bisdemethoxycurcumin, and demethoxycurcumin—at consistent, meaningful levels in every dose. This standardization is what separates CuraMed from products that mention curcumin on the label but don't specify the actual curcuminoid content or standardization level.

One CuraMed 750 mg softgel provides 500 mg of curcuminoids—a dose that, when delivered through the BCM-95® bioavailability-enhanced form, provides meaningful therapeutic concentrations of active curcuminoids in the bloodstream. Even the Chewable CuraMed 100 mg tablet, the smallest dose in the CuraMed line, delivers 45 mg of curcuminoids per dose—which exceeds what is found in many competing "extra strength" products on the market.

This means that when you compare CuraMed to competitors not just on price but on actual curcuminoid content per dollar, CuraMed consistently represents greater value—delivering more of the compounds that actually matter, in a form the body can absorb.*††

††Based on SPINSscan Condition Specific Supplements Other (Item rank) curcumin total sales 52-week overview as of 12/1/2024.

Finding the right CuraMed formula for your needs

The CuraMed line spans several formulations to match different preferences and health goals:

For those who prefer softgels and want the highest curcuminoid dose, CuraMed 750 mg delivers 500 mg of curcuminoids per softgel. For those who prefer chewables—whether due to difficulty swallowing capsules, a preference for taste, or a lower daily maintenance dose—Chewable CuraMed is formulated with GammaSorb® for enhanced absorption and is appropriate for both kids and adults.‡ For targeted acute pain support, CuraMed Acute Pain Relief† pairs BCM-95® curcumin with BOS-10® boswellia and black sesame  oil for a triple-action  approach to occasional pain.*†

†Occasional inflammation or muscle pain due to exercise or overuse. ‡GammaSorb has been shown to increase the absorption of certain hard to absorb (fat soluble) dietary ingredients.

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Frequently Asked Questions

Have questions? Here the answers

  • Yes—significant differences. Turmeric root powder contains approximately 2–5% curcuminoids, with the rest being starch, fiber, essential oils, and other compounds. A curcuminoid extract is standardized to concentrate the active curcuminoid fraction to a much higher percentage (typically 95% curcuminoids in a standardized extract). Terry Naturally's CuraMed formulas use BCM-95®, which is standardized to 95% curcuminoid complex plus turmeric essential oil—delivering a concentrated, bioavailable, full-spectrum active fraction that turmeric root powder cannot match for therapeutic purposes. Cooking turmeric and therapeutic curcumin supplements are fundamentally different things.

  • Chewable CuraMed is appropriate for children and is available in a pleasant-tasting chewable format that makes it easy to incorporate into a child's routine. It uses BCM-95® curcumin with GammaSorb® for enhanced absorption, delivering the full-spectrum curcuminoid benefits in a format designed for younger users.‡ As always, consult your child's healthcare provider before starting any supplement, particularly for young children or those with existing health conditions.

    ‡GammaSorb has been shown to increase the absorption of certain hard to absorb (fat soluble) dietary ingredients.

  • This depends on the bioavailability of the form being used. With standard curcumin, high doses (often 1,000–3,000 mg of turmeric extract daily) are frequently recommended to compensate for poor absorption. With BCM-95®, the improved absorption means that significantly lower doses can achieve equivalent or better plasma concentrations.* Terry Naturally's CuraMed formulas are standardized to specific curcuminoid levels—500 mg per CuraMed 750 mg softgel, 45 mg per Chewable CuraMed 100 mg tablet—providing consistent, predictable delivery with every dose. Consult the product label and your healthcare provider for personalized guidance.

  • Standard curcumin extract is poorly absorbed, and even after relatively large doses are barely detectible in the bloodstream. BCM-95® overcomes the absorption challenge by blending the curcuminoids with turmeric essential oil, which is turmeric's own natural enhancer of curcumin absorption. A human clinical study demonstrated significantly greater bioavailability for BCM-95® compared to standard curcumin. Importantly, BCM-95® achieves this without piperine (black pepper extract), which can interfere with medication metabolism—making it a preferable choice for those on any regular prescription drugs.

  • Curcuminoids refers to three bioactive polyphenols in turmeric: curcumin, bisdemethoxycurcumin, and demethoxycurcumin. Essentially, the curcuminoids are a family, and curcumin is the most high-profile member. But all three contribute to the health-supporting properties associated with turmeric. A full-spectrum curcuminoid supplement delivers all three in the proportions found in the turmeric plant—which research indicates provides more comprehensive biological activity than isolated curcumin alone.* When evaluating turmeric supplements, look for products standardized for total curcuminoid content, not just "curcumin," to ensure you're getting the full active fraction.